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Mobile Business Apps Are the Next Best Marketing Tool for Small businesses

A lot of words and statistics can be used to build the case that mobile phones have cultivated and continue to grow into one of the most popular technological advancements. Just looking around would get the most skeptical among us. And as with all new developments, the speed with which these new developments are improved and made more accessible, is directly proportional to اعوجاج their popularity. As a result, mobile is changing and improving… FAST!

For business marketing, an online presence is an ongoing progression from the days, just lately, of just having a website, which developed into a mobile website, to developing an online social presence, and to now developing your own mobile instance. Many large businesses have been in the mobile instance marketing arena for quite a while. They realized the many benefits and conveniences mobile apps provided their customers and, with proper management, the increased revenue and customer loyalty they would gain. They also had the resources to invest in the exorbitant development costs required to create a custom local instance those mobile platforms and were able to still do it cost effectively.

Technology marches on! Today, mobile apps are no longer within just the reach of the largest businesses. When it comes to this article, we will not get bogged down in the technical difference between custom local apps, mobile web apps, hybrid apps, mobile websites, etal. The focus is going to be about what appears to be the best option for small businesses. The mark… an exceptional User Experience (now commonly referred to as UX), easily managed content and price.

There is no one best solution for every type of business out there. There are benefits and drawbacks to all or any the mobile options. The key is selecting the best fit, for instance., the option that provides the greatest number of benefits to the business and their customers, at the best price. After doing the research, it’s difficult to present an neutral presentation of these facts when the best choice for most small businesses is so clear. In short, the engaging customer features available, the easier complete control of the content and the affordable price, the local mobile instance built using a template (NMAT) is the next best marketing tool, to improve the bottom line and increase customer loyalty.

To be clear, custom built local apps that are built from the ground up, require hand coding for each instance on each mobile platform, Apple, Android os, etc. This is a very expensive process. Coders are very well paid and the end result offers a great, custom, UX. The new alternative, NMAT, is building an instance using an already coded template system that can be customized in appearance, function and content. This option provides similar features as the custom instance, to choose from, at a fraction of the cost, with a very similar UX and can be totally controlled on-line.

Here is a quick look at the comparison of benefits between mobile website and local apps.

Device Features – Apps have full access to all of a mobile phones capabilities including camera, GPS, data storage, etc. for the best UX. Mobile websites now have limited access.

User Installation – No installation required for mobile websites. A bit of motivation is required to search and discover a mobile business instance. In the gaming industry, this should not be an barrier. Most customers will be motivated to find your instance to benefit from the content including offers and discounts.

Speed – A mobile instance is much faster then a mobile website creating a better UX.

Owner Maintenance – The maintenance of a NMAT is much simpler these days with the instance visible in the fog up. Online Content Management System Dashboards (CMSD), allow clients to change the content of their instance and send messages 24/7. Custom local apps are much more complicated to update. Mobile website are updated as easily as a web page.

Not online Functioning – Without a wireless or cell service connection, mobile websites are not accessible. Local apps have not online accessibility giving them the edge in this category.

Development Costs – Custom local apps are extremely expensive. Both Mobile websites and NMAT’s involve the least cost and are very affordable. Possibly with future technological advancements, mobile apps for small businesses may go the way of betamax, and mobile websites may overcome many of their current faults and be accepted as the dominate mobile format. But for now, and probably for the foreseeable future, local apps are the best marketing tool available for small businesses. For maximum benefit, your instance can be used in conjunction with your mobile website and gain additional user benefits such as the ability for customers to log in to their personal accounts.

Now to the good part. Here’s a look at what benefits a mobile instance can bring to your business and your customers. The electricity of the mobile instance to engage and communicate with absolutely free themes, is in it’s features.

Mobile Instance Benefits

The features available that can be built into an instance is what ‘powers’ the benefits and makes it such a perfect fit for small businesses. In addition to the traditional listing of your businesses’ general information including facility amenities, deals, event calendars, contact info and directions, etc. that you would find on any standard mobile website, apps offer features that better engage customers and fully utilize their mobile phones capabilities making for a very personal and fulfilling UX… that they will want to share. To be clear and further illustrate the benefits of an instance over a mobile website, this summary of features will comprise only those that are available in a mobile instance format, and not a mobile website. There are dozens of features available for businesses to choose from to use in their instance. We look at just a few of the more beneficial ones here.

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