Enhancing brand visibility is no child’s play. Content makers need to roll up their sleeves and work vigilantly to ramp up their social media presence. However, in doing so, they also need to follow certain rules to ensure that their posts do not collide with the community guidelines of various social media channels. Instagram is completely one of the most traditional social media outlets to enhance their reach and reinforce their image. Indeed, a well-established cali plug carts presence on this platform can work wonders for a business.
However, for cannabis entrepreneurs, the situation can turn a bit frustrating. Instagram for cannabis store has become problematic mainly due to its stranglehold on cannabis businesses. It can be seen in the form of shadowbanning the content of such companies, which hinders their efforts to enhance their reach on this popular platform. Surely there should be some way around it. More importantly, what does shadowban entails?
What is Shadowbanning?
It refers to blocking the content of a specific user on social media in a way that the user doesn’t know that it’s happening. Once shadowbanned, social media platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you are shadowbanned on IG, your posts will not show on other bands passes till those people follow you.
For example; shadowbanning is the ultimate nightmare of content makers and marketeers. It dramatically brings down your page’s ability can be found by new followers. Worst still, you will not even get a notification from Instagram about you being shadowbanned. The clever criteria will calmly do its work, leaving you stranded in darkness.
If Instagram deletes your posts for it being against their community guidelines multiple times, you may find all of your account getting permanently wiped soon. Suffice to say you don’t, in any case, want that to happen. So, how can you get your way around it? Well, by following certain tips and tricks.
Instagram for Cannabis Store – How to Use the Criteria for your Advantage
Let’s call a spade a spade. If you are a business operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you will have to bear the burden of becoming shadowbanned. But you cannot deny that this social media platform is a significant part of your social media marketing strategy. Given below are tips that you can use for promoting your business on it.
- Focus on content diversity
First, assess what your business delivers to the customers. Then, compile a bunch of pictures and videos that reflect your customer experiences and your brand vision. When you find out how your brand caters to the wants of its customers, you will be able to locate the customer experience that your business glass display cases.
With this outlook, share images of your staff, dispensary activities, the honours you have received, and what you advocate. All of this should express the approach to life that your audience desire to experience when they interact with your brand. Your aim should be to team up in the cannabis culture on Instagram actively instead of just flaunting your products. In short, share lifestyle, experiences, and the ones on the IG page.
- Leverage Instagram tools
There’s no absence of tools that Instagram provides to the brands. You can use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to enhance your diamond with your audience and help them get to know you better. All these tools have different features and are suitable for promoting your brand in ways.
For example, using Instagram Guides, you can provide more comprehensive content like tutorials and frequently asked questions. While with Reels, you can create incredibly captivating 15 to 30-second videos about your brand and publish them. If you want to post some long-form video content, feel free to use IGTV.
- Become a responsible hashtag user
Here’s where you need to tread carefully. You cannot use popular hashtags like #cannabis, #weed, #cannabiscommunity, and others on your posts. It’s a sure-shot way of making yourself shadowbanned. You need to carefully phrase your hashtags, even if that means taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. Instead of dope, write ouid or st0ner for a stoner.
- Make your content informative.
Who doesn’t love to acquire knowledge and information? Facebook and Instagram are always up for it. Accredited publications that bring studies and research on cannabis do not get shadowbanned primarily because they are educational in nature. Take a cue from such educational accounts and gear your content to educate people about terpenes bad reactions and legal rules. It will give you an air of authority. Convey . new knowledge to your followers in every single video of yours.
Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with these products. It also means that there are loads of incorrect information about cannabis and hemp products that need to be rectified. Leverage it and start developing a bond of trust with your audience.
- Don’t commit the mistakes you can easily avoid
You will find mid-air of Instagram for cannabis store becoming more unfavourable for your business if you keep committing goof ups regarding your content on this platform. Here are some of the errors that you can rectify.
Do not fall into the trap of getting inspired by a business that is successfully able to promote its cannabis-related sales content on IG. Know that according to Instagram’s rules, posting any services or products related to cannabis is not correct. Lastly, educate yourself on the new rules and regulations so you don’t make any mistake.